I send out a "Consent for receiving communication" e-mail earlier today. This is not a scam or phishing e-mail, but a result from new EU legislation called the General Data Protection Regulation ("GDPR"), that comes into effect end of May, 2018.

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Apologies for the inconvenience, but the potential consequence of non-compliance to the regulation is significant. If you want to know more about this change in legislation, please read https://en.wikipedia.org/wiki/General_Data_Protection_Regulation.